In Cvent, what aspect of events can be customized using branding options?

Branding options in Cvent allow for a tailored experience that reflects the identity of an event or organization, primarily focusing on visual elements that shape the attendee's perception. Customizing logos and color schemes is integral because these elements are crucial for brand recognition and overall aesthetic appeal. This personalization helps create a cohesive look and feel for all event-related materials, such as invitations, websites, and signage, thereby enhancing the overall attendee experience and aligning with the branding strategy of the hosting organization.

In contrast, aspects like the event schedule, registration fees, or venue type involve operational management rather than visual branding. While all these elements are important for a successful event, they fall under different categories of customization that do not contribute to the event's branding in the same visual or identity-centric manner as logos and color schemes do.