What aspect of Cvent's surveys allows for branding?

The branding aspect of Cvent's surveys is primarily facilitated through layout customization. This allows organizations to tailor the visual elements of the survey to align with their branding guidelines, including the use of specific colors, logos, and fonts that represent the organization's identity. By customizing the layout, surveys not only enhance the aesthetic appeal but also reinforce brand recognition among respondents, making them more likely to associate the feedback process with the brand itself.

While other elements, such as question formats or analytics, contribute to the user experience and data interpretation, they do not directly impact the branding aspect as layout customization does. Target audience is another important factor, but it pertains to the survey's reach and effectiveness rather than its branding capabilities. Therefore, customizing the layout stands out as the key feature that enables effective branding in Cvent surveys.