What is the purpose of a "save-the-date" in Cvent?

The primary purpose of a "save-the-date" is to send early notification about a future event. This type of communication serves to ensure that attendees mark their calendars and are aware of the event well in advance, allowing them to plan accordingly. By sending out a save-the-date announcement, event organizers can increase the chances of higher attendance since potential participants can prioritize this event in their schedules before other commitments arise.

The save-the-date does not involve finalizing registrations, as this typically happens closer to the event date when attendees can formally sign up. It also does not focus on announcing sponsorship opportunities or gathering post-event feedback, which are separate components of event management. Instead, the save-the-date functions as a preliminary outreach tool to create awareness and excitement about the event to come.