What is the purpose of a lead retrieval system in Cvent?

The purpose of a lead retrieval system in Cvent is to capture attendee information for exhibitors. This system is crucial for enhancing networking opportunities during events, as it provides exhibitors with the means to collect data from attendees who express interest in their products or services. By utilizing lead retrieval, exhibitors can scan badges or business cards, thereby compiling valuable contact information such as names, emails, and interests. This data is essential for follow-up communication post-event, making it easier for exhibitors to transform leads into potential sales or ongoing relationships.

In the context of the event industry, lead retrieval is specifically designed to facilitate interactions between attendees and exhibitors, ensuring that exhibitors can maximize their engagement during the event. This function plays a vital role in helping exhibitors assess their performance and the effectiveness of their event participation.