What primary service does Cvent provide to the hospitality industry?

Cvent primarily offers event management solutions and hotel booking services, making it an essential platform for organizations looking to plan and execute successful events. This includes a range of functionalities such as venue selection, attendee registration, event marketing, and program management. The platform streamlines the entire event planning process, allowing users to efficiently manage logistics, track attendance, and enhance the overall experience for attendees.

In addition, Cvent's hotel booking services facilitate the connection between event planners and hospitality providers, enabling planners to secure accommodations for attendees and manage group room blocks effectively. This comprehensive approach positions Cvent as a vital resource in the hospitality industry, serving as a one-stop solution for event organizers.

Other options do not encompass the full suite of services provided by Cvent. While online payment processing, marketing consultancy, and research on hospitality trends are valuable to the industry, they do not accurately define Cvent's core offerings, which are centered around event management and hotel booking capabilities.