Which best practice is essential to keep the Cvent mobile app effective?

Keeping content updated is essential for maintaining the effectiveness of the Cvent mobile app. Regularly updated content ensures that users have access to the latest information regarding events, schedules, speakers, and any changes that may arise. This practice enhances user engagement and encourages continuous interaction with the app, as users are more likely to return if they know they can access fresh and relevant information. An up-to-date app helps to build trust and reliability among users, making their experience smoother and more informative.

On the other hand, encouraging user confusion, minimizing app functionality, and restricting communication features would compromise the user experience, leading to decreased satisfaction and potentially resulting in lower app usage.