Which feature helps in categorizing attendees for targeted communication in Cvent?

Segmentation is a key feature in Cvent that allows event organizers to categorize attendees based on specific criteria such as demographics, interests, or behaviors. This categorization enables targeted communication, ensuring that messages and promotions are relevant to each group of attendees. For example, an organizer might segment attendees into categories like VIP guests, regular attendees, or sponsors, and then tailor communications such as invitations, updates, and follow-ups accordingly. By leveraging segmentation, event professionals can increase engagement, enhance experiences, and drive better outcomes by sending the right messages to the right people at the right time. Consequently, this strategic approach to communication is essential for maximizing attendee satisfaction and improving event results.